Post by account_disabled on Nov 23, 2023 0:58:33 GMT -5
It's not too long, we recommend keeping it around 150/160 characters. Usefulness : It must offer useful information to encourage the customer to continue reading. Call to action : May contain expressions such as “discover”, “read” to attract attention. URL The URL is the address of the web page. It must describe the contents of the page and must be meaningful. We recommend using a maximum of 3-5 words and inserting your main keywords separated by a hyphen. H1 heading The H1 heading is the main title of the page . It must be captivating, summarize the content of the page and encourage you to continue reading. Remember that, from an SEO perspective, you will have to insert a single H1 header on the page with texts related to the title. 2. Page structure and readability of the content As we have already seen, the readability of the page is essential to encourage navigation of the site (Do you remember the 6 guidelines for improving the usability of the site?).
To write effective and well-structured texts, it is necessary to Special Data take into consideration the peculiarities of using content on the web : Reading on the monitor is 25% more tiring than reading on paper Most users expect to open the page and immediately find the content they are looking for based on the search they entered into the engine. Web users are impatient: 80% do not read the text in its entirety but scan the page with their eyes looking for a paragraph of interest to them. The pages must therefore be legible and airy to encourage reading. We advise you to: Use short , simply structured sentences. Organize the text into paragraphs. Use bold to highlight important keywords and concepts. Use bulleted lists and tables. Insert internal anchors and links in the text to facilitate user navigation. The length must be appropriate to the topic covered: it is not always the longest content that ranks highest but the one that best responds to users' needs. From an SEO point of view, don't forget to use H1, H2 etc tags for titles and subtitles and to insert your keywords into the text. 3. Choice and use of keywords The choice of keywords is a factor of fundamental importance for optimizing a site for search engines. Before writing your content, study user searches to identify the keywords most used by your target on the topic to be discussed.
Some advice: Use keywords in the first 100-150 words of the text. Enrich the text with synonyms of the identified keywords. Place keywords in the text as naturally as possible. Avoid "keyword stuffing" , i.e. the forced insertion and repetition of keywords. Read also “ Keywords and keywords. What are they for? How to choose them? “ 4. Image optimization We often forget that images are also content and as such it is important that they respect the optimization requirements to obtain correct indexing and good positioning. The use of images is of fundamental importance: web pages with at least one image have better performance, images help the reading of the page (especially if it is rich in content) and the use of correctly optimized images influences the ranking of the site . What to do to optimize images: Choose a name that is descriptive and in line with the contents of the page Insert appropriately sized images Load images that are not too heavy Insert a featured image on the page Fill the “Alt” attribute of the image by entering a short description. The “Alt” attribute is the alternative text that is shown when an image does not display correctly. It is a fundamental element from an SEO point of view because search engines use this portion of text to index the image. We therefore recommend that you also enter your reference keywords here. Read also “ How to optimize images for SEO ”
To write effective and well-structured texts, it is necessary to Special Data take into consideration the peculiarities of using content on the web : Reading on the monitor is 25% more tiring than reading on paper Most users expect to open the page and immediately find the content they are looking for based on the search they entered into the engine. Web users are impatient: 80% do not read the text in its entirety but scan the page with their eyes looking for a paragraph of interest to them. The pages must therefore be legible and airy to encourage reading. We advise you to: Use short , simply structured sentences. Organize the text into paragraphs. Use bold to highlight important keywords and concepts. Use bulleted lists and tables. Insert internal anchors and links in the text to facilitate user navigation. The length must be appropriate to the topic covered: it is not always the longest content that ranks highest but the one that best responds to users' needs. From an SEO point of view, don't forget to use H1, H2 etc tags for titles and subtitles and to insert your keywords into the text. 3. Choice and use of keywords The choice of keywords is a factor of fundamental importance for optimizing a site for search engines. Before writing your content, study user searches to identify the keywords most used by your target on the topic to be discussed.
Some advice: Use keywords in the first 100-150 words of the text. Enrich the text with synonyms of the identified keywords. Place keywords in the text as naturally as possible. Avoid "keyword stuffing" , i.e. the forced insertion and repetition of keywords. Read also “ Keywords and keywords. What are they for? How to choose them? “ 4. Image optimization We often forget that images are also content and as such it is important that they respect the optimization requirements to obtain correct indexing and good positioning. The use of images is of fundamental importance: web pages with at least one image have better performance, images help the reading of the page (especially if it is rich in content) and the use of correctly optimized images influences the ranking of the site . What to do to optimize images: Choose a name that is descriptive and in line with the contents of the page Insert appropriately sized images Load images that are not too heavy Insert a featured image on the page Fill the “Alt” attribute of the image by entering a short description. The “Alt” attribute is the alternative text that is shown when an image does not display correctly. It is a fundamental element from an SEO point of view because search engines use this portion of text to index the image. We therefore recommend that you also enter your reference keywords here. Read also “ How to optimize images for SEO ”
