Post by account_disabled on Dec 25, 2023 22:27:37 GMT -5
That our consumer habits are changing is not a secret to anyone . The way of buying is radically different from that of 20 years ago and, therefore, the way of selling as well. Many will say that everything has been precipitated since the arrival of the internet, but it is much deeper than that. The Internet has existed in an accessible way for the general public since the 90s, however, we cannot affirm that its mere existence has been what has revolutionized our way of consuming, but rather the ability of some to provide logistical solutions and attractive proposals that invite us to change through this medium. Let's take the example of Netflix . It does not stop growing , it has changed the norms of the world of cinema and television and has become the future of audiovisual consumption . However, let us remember that this company began as an online video club that rented DVDs by mail.
The idea was met with enthusiasm, but Blockbuster followed the dominant video store chain for several more years. It wasn't until 2007 when Netflix launched its video-on-demand service. Did the Phone Number List streaming era begin then ? I'm afraid not , at that time it was a subsidiary service to DVD rental and the most you could play was 18 hours of streaming at the highest rate of $18 a month. Even when in 2011 they launched for the first time an unlimited reproduction rate unrelated to rental for $8/month, they received criticism due to the limited catalog available, since the main releases continued to be offered in physical format. It was not until 2013 when the platform seemed to find the definitive model. Not only did it add different subscription models depending on the number of simultaneous devices, but it also began to offer self-produced content such as the acclaimed House of Cards and Orange Is the New Black.
Netflix ended up winning the battle against Blockbuster, but this victory is not due to the reductionist mantra that the Internet is the future, but to having known how to find enough attractions to change not only our habits, but also our perception. Can you remember how much you spent per month renting movies? How much did a single movie cost? Surely it seems like an unacceptable amount of money to you now. Obviously everything is transversal, other factors such as piracy have also driven the fall of the old model and have outlined what is considered acceptable for the prices of the new one. It's not like they invented marketing either. Their way of attracting customers through free trials was already done by the cable television service Showtime. And it's not that it's much different from how brokerage firms attract new small investors through Forex demo accounts . In the end it is not so much about inventing, but about adapting what already exists to new times to encourage the consumer.
The idea was met with enthusiasm, but Blockbuster followed the dominant video store chain for several more years. It wasn't until 2007 when Netflix launched its video-on-demand service. Did the Phone Number List streaming era begin then ? I'm afraid not , at that time it was a subsidiary service to DVD rental and the most you could play was 18 hours of streaming at the highest rate of $18 a month. Even when in 2011 they launched for the first time an unlimited reproduction rate unrelated to rental for $8/month, they received criticism due to the limited catalog available, since the main releases continued to be offered in physical format. It was not until 2013 when the platform seemed to find the definitive model. Not only did it add different subscription models depending on the number of simultaneous devices, but it also began to offer self-produced content such as the acclaimed House of Cards and Orange Is the New Black.
Netflix ended up winning the battle against Blockbuster, but this victory is not due to the reductionist mantra that the Internet is the future, but to having known how to find enough attractions to change not only our habits, but also our perception. Can you remember how much you spent per month renting movies? How much did a single movie cost? Surely it seems like an unacceptable amount of money to you now. Obviously everything is transversal, other factors such as piracy have also driven the fall of the old model and have outlined what is considered acceptable for the prices of the new one. It's not like they invented marketing either. Their way of attracting customers through free trials was already done by the cable television service Showtime. And it's not that it's much different from how brokerage firms attract new small investors through Forex demo accounts . In the end it is not so much about inventing, but about adapting what already exists to new times to encourage the consumer.
