Post by sakibkhan50 on Feb 26, 2024 23:37:10 GMT -5
Memes are popular everywhere, and there are many brands that implement them in their strategy, both social and otherwise. Durex Durex, thanks to the power of humor and memes, manages to send important and serious messages - totally in line with its identity - but in a fun way. An example is the post that invites the use of condoms, but also of masks as a protection tool during the Covid-19 pandemic. Durex Instagram post with humor Durex Instagram post (2020) In this case, Durex uses humor to send an important message to its target audience , the younger ones: protect themselves and others, in both ways. Durex's power to combine humor and Instant Marketing is evident, taking as reference a more than current situation - at the time - for all of us. The result? Quality, straight-to-the-point content that reaches users easily. On another occasion, Durex played on the "virality" of an interview with Matteo Renzi, in which he spoke in English. One phrase in particular has become famous: “First reaction: shock!” Between Twitter, Facebook, Instagram and YouTube, many memes and parodies went viral online regarding the interview. And Durex did not miss this super precious opportunity to once again launch an awareness message. This time inviting us not to underestimate the failure to use protection during relationships. Durex Instagram post with meme Durex Instagram post (2021) The content, as expected, went viral with over 80,000 likes , and many comments from those who appreciate the brand's communication strategy, as can be read from the first comment: " Give a medal to those who do these things". Taffo Taffo is a funeral home, and certainly represents the most significant and clear Italian example when it comes to humor as a means of communication .
His tone of voice - ironic, direct and cynical enough - meant that the posts were appreciated and recognized online, so much so that he achieved a following on Instagram currently amounting to almost 200k followers. The communication strategy used focuses heavily on real time, therefore publishing current content without losing sight of its objective: selling and providing funeral services . This is why Taffo's contents are ironic about very delicate issues, such as death, but with adequate caution. And with slogans and copy, often provocative and impactful, Taffo has achieved important objectives in terms of brand awareness . On the occasion of the passing of Queen Elizabeth II , for example, Taffo published a post featuring a crown and a shovel. Accompanying copy: “You buried more than us.” The post reached almost 30,000 likes and over 200 comments : signs of communication, that of Taffo, which is understood and appreciated by users. Taffo's Instagram post Taffo's Instagram post (2022) Another example? The very famous song by Shakira , which sparked the web months ago and went viral . For the occasion, the very personal contribution of Taffo could not be missing, who joked about a recurring element within the song: the comparison between a Ferrari, understood as a quality car, and a Twingo, of lesser value. And so, once again, Taffo focuses on a current and trendy theme to promote its services, but does so with its usual humorous and subtle style . Taffo's Instagram post Taffo's Instagram post (2023) The result? Almost 50 thousand likes and over 600 comments . Because Taffo knows how to stay on track, and in the right way, and this is the secret of his success. Barilla Barilla has also used the valid tool of humor and memes to communicate its products. The new pesto with basil and lemon was recently launched on the market. And the advertising strategy, designed for the launch, saw various OOH campaigns plaster the Milan metro, with fun and fresh claims . Among others, it stands out: “Madam, lemons, madam!” Barilla OOh campaign with meme Barilla OOH Ecuador Mobile Number List campaign in Milan (2023) For those wondering, the phrase is a meme that went viral in 2021 - but still relevant - and has over time become one of the most iconic videos on the web. And it is no coincidence that it has collected, to date, over 3 million views on YouTube.
![](https://manchestermassage.net/wp-content/uploads/2024/02/Picsart_24-02-26_22-55-24-305-3.jpg)
SSC Napoli But football teams also enjoy communicating on social media in a light and fun way, focusing on humor and the use of memes. An example is the Società Sportiva Calcio Napoli , which on TikTok takes videos that have gone viral online and accompanies them with captions and copy capable of entertaining the many fans on the platform. And so, the videos published reach on average over a million views , and numerous comments from those who tag friends and relatives to show them the funny memes. One of the most recent videos, however, concerns the Napoli-Inter match, held on Sunday 21 May, and "ironic" through a video taken from an episode of The Ferragnez , the TV series of the moment. A content strategy that aims to reach a younger target, the one on TikTok, and it succeeds . In fact, there are many comments from those who appreciate the work of those behind Napoli's social networks, going as far as asking for their "increase". Comment from a user on SSC Napoli's TikTok profile And we at Mex too! Finally, we couldn't miss the call too! Every month on Marketing Espresso's social profiles the funniest digital profession-themed memes are shared with the community . This is a nice way to involve users who follow our social profiles in order to collect the opinions and experiences of those who live in the same situations, increasing the sense of unity and belonging within the community. Thus, with a fresh, ironic and current tone, every month the most recent and funniest memes are selected, accompanied by descriptions capable of empathizing with those who follow Marketing
His tone of voice - ironic, direct and cynical enough - meant that the posts were appreciated and recognized online, so much so that he achieved a following on Instagram currently amounting to almost 200k followers. The communication strategy used focuses heavily on real time, therefore publishing current content without losing sight of its objective: selling and providing funeral services . This is why Taffo's contents are ironic about very delicate issues, such as death, but with adequate caution. And with slogans and copy, often provocative and impactful, Taffo has achieved important objectives in terms of brand awareness . On the occasion of the passing of Queen Elizabeth II , for example, Taffo published a post featuring a crown and a shovel. Accompanying copy: “You buried more than us.” The post reached almost 30,000 likes and over 200 comments : signs of communication, that of Taffo, which is understood and appreciated by users. Taffo's Instagram post Taffo's Instagram post (2022) Another example? The very famous song by Shakira , which sparked the web months ago and went viral . For the occasion, the very personal contribution of Taffo could not be missing, who joked about a recurring element within the song: the comparison between a Ferrari, understood as a quality car, and a Twingo, of lesser value. And so, once again, Taffo focuses on a current and trendy theme to promote its services, but does so with its usual humorous and subtle style . Taffo's Instagram post Taffo's Instagram post (2023) The result? Almost 50 thousand likes and over 600 comments . Because Taffo knows how to stay on track, and in the right way, and this is the secret of his success. Barilla Barilla has also used the valid tool of humor and memes to communicate its products. The new pesto with basil and lemon was recently launched on the market. And the advertising strategy, designed for the launch, saw various OOH campaigns plaster the Milan metro, with fun and fresh claims . Among others, it stands out: “Madam, lemons, madam!” Barilla OOh campaign with meme Barilla OOH Ecuador Mobile Number List campaign in Milan (2023) For those wondering, the phrase is a meme that went viral in 2021 - but still relevant - and has over time become one of the most iconic videos on the web. And it is no coincidence that it has collected, to date, over 3 million views on YouTube.
![](https://manchestermassage.net/wp-content/uploads/2024/02/Picsart_24-02-26_22-55-24-305-3.jpg)
SSC Napoli But football teams also enjoy communicating on social media in a light and fun way, focusing on humor and the use of memes. An example is the Società Sportiva Calcio Napoli , which on TikTok takes videos that have gone viral online and accompanies them with captions and copy capable of entertaining the many fans on the platform. And so, the videos published reach on average over a million views , and numerous comments from those who tag friends and relatives to show them the funny memes. One of the most recent videos, however, concerns the Napoli-Inter match, held on Sunday 21 May, and "ironic" through a video taken from an episode of The Ferragnez , the TV series of the moment. A content strategy that aims to reach a younger target, the one on TikTok, and it succeeds . In fact, there are many comments from those who appreciate the work of those behind Napoli's social networks, going as far as asking for their "increase". Comment from a user on SSC Napoli's TikTok profile And we at Mex too! Finally, we couldn't miss the call too! Every month on Marketing Espresso's social profiles the funniest digital profession-themed memes are shared with the community . This is a nice way to involve users who follow our social profiles in order to collect the opinions and experiences of those who live in the same situations, increasing the sense of unity and belonging within the community. Thus, with a fresh, ironic and current tone, every month the most recent and funniest memes are selected, accompanied by descriptions capable of empathizing with those who follow Marketing